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By now you’ve laid out your social media marketing goals and figured out who you want to reach. It’s now time to consider what social media outlets are available to reach your demographic. Each social media platform serves a different purpose and therefore might reach a different demographic more effectively. It’s important to remember that quality is more important than quantity when creating new social media handles.
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Be careful of leaning too heavily on contests, coupons and giveaways to grow your network. While effective as short-term boosters, twitter buy followers these tactics can come with a downside and can potentially attract bargain hunters. Hooking customers on freebies requires your brand to continuously offer discounts in order to buy their loyalty.